Giving back is a beautiful thing

Feel Good


06 . 07 . 20

Giving back is a beautiful thing.

They say beauty comes from the inside out. And we’ve seen this more than ever in the past few months as scores of skincare, haircare, and makeup companies are doing their bit to help out. Whether they’re giving supplies to hospital workers, donating a percentage of their sales to charities that help individuals, or turning manufacturing facilities to make free sanitiser, these brands have been leading the charge. So, if you need to restock that beauty cabinet, consider one of these brands. You’ll not only look better but feel good about buying them too.

100% Pure

We’ve always loved this brand for its Hand Sanitizer Spray. Loaded with skin-softening aloe vera and 70% ethyl alcohol and antibacterial lemon essential oil, it keeps your hands and non-porous surfaces, such as grocery carts or door handles, clean at the same time. But that’s not the only reason why we love them. 100% Pure has donated 3,000 units of their original Hand Sanitizer Spray to Baby2Baby, a nonprofit dedicated to helping children and families living in poverty. That’s not all. They also donated Hand Sanitizer Sprays to HealthRight 360, a San Francisco-based non-profit that provides healthcare services to homeless and other low-income residents. Now that’s 100% Pure love.



Showing their true colours in times of need, MAC's Viva Glam Fund donated $10 million to COVID-19 relief efforts, particularly those that are helping communities of colour who are being affected by the pandemic — including Jerusalem House, Housing Works, and Harlem United. In addition, 100% of Viva Glam Lipstick sales will also benefit communities most at risk during COVID-19. Now that’s a lipstick that smacks goodness.


Elizabeth Arden

Likewise, Elizabeth Arden, is supporting the NHS to sending them their iconic Eight Hour Cream to help intensively hydrate and heal sore, dry skin due to copious hand washing and long hours wearing protective masks and headwear. Nice one!



Birchbox has donated over 2,000 self-care packages to a number of hospitals in the UK, including The Royal London Hospital, Surrey and Sussex Healthcare NHS Trust, Salford Royal NHS Foundation Trust, Hospital Chelsea and Westminster, Guy's & St Thomas' Hospital, and University College Hospital. Each package includes a lip balm, hydrating sheet mask, and hand cream to ensure healthcare workers are taking a little time to look after themselves, too. Gotta love the thoughtfulness.