Instead of doing a big catwalk event for London Fashion Week, thirteen years after the super successful launch of her ‘I Am Not a Plastic Bag, Anya Hindmarch is back with an eco-friendly tote bag launching the new motto ‘I am a plastic bag’ and fills her London stores with 90,000 plastic bottles to make a statement on waste. There are 8 billion tons of plastic on the planet but when you throw a piece away, there is no ‘away’.
The new tote, ‘I Am A Plastic Bag’, is made from an innovative new cotton canvas-feel fabric that’s created from 32 half liter recycled plastic bottles. The fabric is then coated with recycled windscreens. Each piece is designed to never be thrown away.
A limited number of bags have been pre-launched on Net-a-Porter to coincide with LFW, for the main collection due to drop in April.