One Shirt, hundreds of designs.
Carlings, the company behind the world’s first digital-only clothing collection, has launched a T-shirt with a logo that triggers designs to appear via augmented reality filters on Instagram when detected. The Last Statement T-shirt allows users to share images of themselves on social media wearing new designs without having to buy a new garment.
Through a custom version of Instagram/Facebook filters, you can digitally change its design. So everyday, the shirt can display a new animated statement design to amplify your message, without ever having to buy another T shirt.