Subscription skincare, high-performance cosmetics and a new approach to fragrance are just three of the most important new innovations in male beauty. Gone are the days when male grooming was limited to hair & beard products. Nowadays, moisturizers, pore strips, skincare and also makeup are commonly used.
Beyond style though, men wear make-up for different reasons. It’s not always about self-expression and imitating Robert Smith or the newest K-pop star. For some, it’s about boosting confidence and kicking low self-esteem about poor skin to the curb, so they can be themselves. Male cosmetics go way beyond the showbiz glitz of magazine cover models and pop singers in the spotlight and comes down to the street.