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French perfumery meets Italian leather-goods | In and Out (In & out by Fillmed)

Take Care

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16 . 03 . 20

The modern-day brand who gets it successful recipe from the past

The future of beauty education will involve complete transparency within the store experience.

At Korean brand Hanyul’s new store in Gangnam, Seoul, products are displayed along with the raw materials used, so customers can touch and smell them, and read about their beauty benefits. Hanyul’s story is very much based on traditional Korean folk medicine. Hanyul focuses on the knowledge and remedies that mothers pass down through generations of family, and the importance of these gems of information.

www.hanyul.com