In the Connected House family, I want Smart Beauty!
L’Oréal unveils the world’s first device integrating Artificial Intelligence (AI) for skin care and make-up.
No need to consult a meteorologist anymore to know the weather forecast, this new connected device is a real barometer for optimizing personalized beauty solutions at home according to environmental conditions. A new decade that starts with a bang!
How does it work?
PERSO creates personalized care formulas in four steps:
- Personalized skin analysis,
- Environmental Scan,
- Adaptation to personal preferences,
- Manufacture of a custom formulation.
In the future, customers will be able to design a lipstick shade that matches their outfit. But in the meantime, the French beauty brand is staying focused on the PERSO launch in 2021.