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With PERSO, l’Oréal ventures into personalized beauty | In and Out (In & out by Fillmed)

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10 . 04 . 20

With PERSO, l’Oréal ventures into personalized beauty

In the Connected House family, I want Smart Beauty!
L’Oréal unveils the world’s first device integrating Artificial Intelligence (AI) for skin care and make-up.

No need to consult a meteorologist anymore to know the weather forecast, this new connected device is a real barometer for optimizing personalized beauty solutions at home according to environmental conditions. A new decade that starts with a bang!

How does it work?
PERSO creates personalized care formulas in four steps:

  1. Personalized skin analysis,
  2. Environmental Scan,
  3. Adaptation to personal preferences,
  4. Manufacture of a custom formulation.

In the future, customers will be able to design a lipstick shade that matches their outfit. But in the meantime, the French beauty brand is staying focused on the PERSO launch in 2021.

Copyright: @L’Oréal